GEO, AEO and SEO: How to Keep Your Business Visible in AI Search
If your website traffic has started dropping even though you have not changed anything, you are not imagining it. The way people search for information online is changing, and businesses of every size are starting to feel the impact. The reason is simple:...
Category: AUDIT & RESEARCH
Audit & Research
83% of businesses are throwing money at AI solutions that deliver zero measurable ROI, is yours one of them?
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Table of Contents
What South African Business Leaders Are Really Saying
Deconstructing the Hype: What "AI for Business" Actually...
How Our Ad Agency in Johannesburg Transformed a Local Brand: Insights into Innovative Advertising Solutions Brands are constantly seeking ways to stand out and connect with their target audiences. For ad agencies in South Africa, the challenge lies in blending creativity with strategic insight to drive meaningful results. At Wetpaint, a premier advertising agency in Johannesburg,...
Transform Your Brand with South Africa’s Creative AgenciesCreative agencies serve as pivotal partners for businesses looking to make a significant impact in the market. South Africa’s creative agencies stand out as pioneers in innovation, blending local insights with global trends to craft compelling brand narratives.What Defines a Creative Agency?At its core, a...
Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South AfricaWorldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with their new online behaviours even post Covid-19. Having said that,...
On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending on how they responded to what they were faced with. Luckily for us,...
3 Points On Strategic Branding In Tough TimesTimes of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges.Short-term crisis response should not come at the expense of...
Building & Sustaining your brand in the time of coronavirus – and beyondWe’ve been saying it for years, but it bears repeating: the world moves fast.The first confirmed case of novel coronavirus was recorded in December 2019 on the other side of the world. Now, just four months later, the virus has swept the globe, upended life as we know it and left around 1-2 billion people...
You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is.You’ve probably also asked yourself, “What the heck does that even mean?”While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend, the power of storytelling has long been used to...
High quality content will win and those who lose will probably deserve to loseSo, about a month ago, Google launched a built-in ad-blocker for its browser, Chrome.Google Chrome, much like the Google search engine in its own industry, is the most dominant browser today, with a usage share that trumps Firefox, Internet Explorer and all of the others. Understandably then, many...