It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next.Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere of political turmoil and division in the US. Go...
Category: AUDIT & RESEARCH
Audit & Research
Welcome to 2018! It’s a new year, with new challenges, new possibilities and new opportunities. That means it’s also time for your business to develop and adopt a new marketing plan.Why not just recycle last year’s, you ask? After all, you’re still selling the same products or providing the same services to the same general market – so if last year’s plan did the job, you’re...
The most exciting thing about reaching the end of a year (aside from the prospect of some well-earned holiday downtime) is casting a predictive eye to the year ahead and considering all the challenges, possibilities and opportunities that await on the other side of December 31st.In keeping with that spirit, the Wetpaint team have again taken a moment to consider the direction that...
5 of the most powerful ways to let your potential consumers know you existWith the gathering, analysis and interpretation of data sitting at the top of the totem pole of modern marketing priorities, a hard-to-define concept like “brand awareness” can end up sounding like so much esoteric vagueness in the ears of those coming up with budgeting priorities.The relative subjectivity of...
NoBam! Question answered, article done. You’re welcome. Time for beer.That’s human efficiency for you. It’s probably also a factor that strongly contributes to the fear that we all have of the rise of the machines. We know that most of us are lazy sods, looking for corners to cut and reasons to go home early. If nothing else, Terminator, Robocop and Wall-E have all taught us that...
In case you hadn’t heard, boxing promoters are taking a page out of the professional wrestling guide to quality fights, and on August 26 boxing artiste, Floyd Mayweather will be standing across the squared circle from MMA braggart, Conor McGregor, to bring this much-ballyhooed “money fight” to screens around the world.You might be wondering what a boxing match has to do with...
You already know that we here at Wetpaint love integrated marketing and that we have a vested interest – being an integrated marketing boutique, and all – in convincing you to love it too. And, honestly, putting the hard sell aside, you should. Seriously.Utilising integrated communications is the most comprehensive method of making sure that your brand’s message reaches its...