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Threat or Ally, What’s Your AI Relationship?

While AI can enhance marketing and free humans for creative work, it also poses a significant threat to jobs, potentially leading to mass unemployment. Explore the challenges for brands to balance AI-driven innovation with maintaining authenticity and a genuine connection with their audience.

Debunking the Myth of Followership

In the cutthroat world of marketing, the obsession with influencer metrics is a smokescreen that masks the real power of genuine influence. Brands need to wake up and start valuing quality over quantity, moving beyond hollow numbers to focus on metrics that actually matter. Dive into the full article to discover game-changing insights that could revolutionise your brand’s approach to leveraging influencers.

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