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Threat or Ally, What’s Your AI Relationship?

While AI can enhance marketing and free humans for creative work, it also poses a significant threat to jobs, potentially leading to mass unemployment. Explore the challenges for brands to balance AI-driven innovation with maintaining authenticity and a genuine connection with their audience.

Debunking the Myth of Followership

In the cutthroat world of marketing, the obsession with influencer metrics is a smokescreen that masks the real power of genuine influence. Brands need to wake up and start valuing quality over quantity, moving beyond hollow numbers to focus on metrics that actually matter. Dive into the full article to discover game-changing insights that could revolutionise your brand’s approach to leveraging influencers.

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Beware of WhatsApp Scam Message

Please note there is a scam circulating via WhatsApp. If you receive any message from someone claiming to be from Wetpaint, requesting you to subscribe to a service you can earn money from & asking for your details, we strongly advise you to ignore, report and block the sender immediately.