Explore some of the exceptional organisations we’ve had the pleasure of working with. Here, you’ll discover a variety of industries showcasing our versatility and dedication, each client represents a unique story of collaboration, innovation, and success.

INDUSTRY: Textiles


“Aranda Textile Mills (Pty) Ltd appointed Wetpaint Advertising as their new advertising agency. One of the first projects assigned to Wetpaint was to manage and execute Aranda’s annual Blanket Festival event in Lesotho – The Aranda Royal Fashion Affair.

Aranda’s market is diverse and complex – with the Lesotho consumer being at the heart of Aranda sales. We were suitably impressed with Wetpaint’s ability to come up with an original creative that succinctly fitted with our target audience. Wetpaint impressed us with their ability to successfully carry out the event in a foreign country and on a limited time period.

Aranda can confirm the success of the event in respect to the aim and goals set out for Wetpaint Advertising to achieve.”

Marco Magni

Avroy Shlain

“I am Natasha Fraser, the Creative Manager at Avroy Shlain and am writing to recommend the services of Wetpaint Advertising.

I have had the pleasure of working with Wetpaint for the last two years that I have been with Avroy Shlain, as well as in my previous role as Creative Manager for Tupperware Southern Africa. Furthermore, Wetpaint have been a trusted strategic business partner of Avroy Shlain for the last 6 years.

Wetpaint consistently delivers highly conceptual work with fresh innovative approaches. They have delivered countless successful go to market strategies for us. We have always been able to rely on them to be consistent, on-time and deliver high quality work with the utmost professionalism.

They are truly great business partners that I cannot recommend highly enough.”

Natasha Fraser​
Creative Manager​

Bell Equipment

“We’ve had the pleasure of working with Wetpaint, and found their team to be professional, knowledgeable, helpful and accommodating. Whether it is collaborating on our LinkedIn page to ensure we keep it populated with interesting news or working on a Search Engine Optimization campaign for our website. We’ve enjoyed positive interaction and, most importantly, pleasing results.”

Stephen Jones
Group marketing

Compliance Institute

“We appointed Wetpaint Advertising as our advertising, marketing and public relations agency.

Their initial mandate was to assist us with our growth strategy in expanding our membership base beyond the financial services industry. This mandate was fulfilled and, as a result, we have seen good growth in our membership over the past 12 months.

As a non-profit company our advertising and marketing budget is obviously somewhat limited but Wetpaint has managed to work within this budget to create a strong web presence for us through their digital advertising and marketing campaign.

Furthermore, they were requested to assist us with our annual conference albeit with only four weeks lead time. Despite this, Wetpaint were able to assist in increasing the number of attendees and have laid the foundation for a vast number of sponsors and exhibitors for our conferences.

They have designed an exciting campaign for us and we are looking forward to working with them.”

JE Methven
Chief Executive Office

Credit Guarantee

“To be honest, Ad Agencies are literally ‘a dime a dozen’ and will by their very nature, put forward glossy presentations promising the earth and touting abilities that you might sit in awe at! But remember, this is their JOB!

So when you sit down with the team from Wetpaint, you immediately get a sense of genuineness, reality, openness and a really ‘good story’! Wetpaint can deliver and have the infrastructure to support the words.

We are exceptionally pleased with the service we receive from Wetpaint. The team provide an exceptional level of marketing & digital knowledge alongside practical hands-on day to day support. They very quickly understood the uniqueness of our business and nothing, no job, no suggestion or concept from our side is too big a deal.

After just months together, we had already made more progress than our previous agency had in a year. The growth in performance after such a short period has far exceeded our expectations. It is pretty rare that an agency can back its service promise at an acceptable price and deliver on time.

The team at Wetpaint are real people, who are available to discuss anything at the drop of a hat. The interaction is always cordial, professional and intuitive, which makes our product and service in the market far more tangible. Wetpaint have undoubtedly become a valuable addition and support mechanism to our in-house team.

We would definitely recommend Wetpaint for integrated marketing, digital advertising and business communication requirements.”

Roger Munitich
General Manager: Sales, ​Marketing and R&D

Ethiopian Airlines

“It is with pleasure and gratitude that we share comments on our experience with Wetpaint Advertising in the marketing and advertising of our company. As we have been in business for years and have dealt with allot of marketing and advertising companies, we have never before encountered such a level of excellence.

The experience at each phase of our marketing and advertising strategy was superior, such as innovative efforts in developing prospects, useful insights on market related competition and proactive facilitation during our period with them. All of these tasks, whether business-related or interpersonal, were accomplished with a noticeable degree of competence, humility, integrity and grace.

Thus, we highly recommend Wetpaint Advertising for all your corporate advertising and marketing solutions.”

Chantal Phillips

ITHUBA, National Lottery

“I am writing to you today with a recommendation for the exceptional services provided by Wetpaint. Wetpaint has been an invaluable partner to us at ITHUBA over the years, and I wanted to take the opportunity to highlight their continued excellence and dedication.

Wetpaint has consistently proven their ability to deliver outstanding results and surpass expectations. Their creativity and adaptability have played a crucial role in addressing our business challenges and bringing a high level of value to our end-user customers. Throughout this time, Wet Paint has always succeeded in meeting deadlines and has remained a reliable partner.

In 2018, we engaged Wetpaint to conceptualise a brand marketing campaign for PowerBall. The success of this campaign was nothing short of remarkable, and it effectively repositioned the brand in the market. The campaign’s television advert garnered so much attention that we submitted it to the World Lottery Awards, where it received considerable recognition and acclaim.

Wetpaint’s expertise in developing and implementing digital strategies has also been a game-changer for us. They have been instrumental in targeting the right audience, resulting in phenomenal feedback and exceptional results compared to our previous marketing efforts. Their marketing services have enabled us to transform our media buying model and significantly enhance our go-to-market strategy.

I cannot emphasise enough how highly I recommend Wetpaint for any marketing requirements. They excel in providing end-to-end solutions, from crafting effective strategies to delivering creative content and executing flawless production and media buying. Working with an agency like Wetpaint has been a pleasure, mainly because they have demonstrated a remarkable ability to accommodate our fast turnaround times without compromising on the quality of their work.

As we continue to pursue our objective of reinvigorating the National Lottery, I am confident that Wetpaint will remain an essential partner. Their dedication, professionalism, and commitment to excellence are unparalleled, and they will continue to contribute significantly to our success.”

Michelle Van Trotsenburg
Head of Marketing of Marketing and Corporate Affairs
INDUSTRY: hardware and building

Mercury Buildit

“Does marketing concern you?

Wetpaint has been our marketeer since 2012.

This first question that follows such a comment is: how have you benefited?

Being part of a franchise, we need to establish our own brand, bigger than the group. Wetpaint has given Mercury a brand within the Build It group and regionally.

Our pride for this achievement we share with them.

The services they have used to do this are:

  • Annual print promotions pitted against national brands like Makro and builders warehouse. Successfully and competitively.
  • Established our Facebook page and runs our campaigns on FB.
  • Established and manages our Website: on a small budget we get significant daily visits.
  • Published our company handbook.
  • Did our company history video.
  • Has been our event organizer, both for staff events and for customers.

In all these projects, print and digital, Wetpaint have taken the small idea we gave them in our brief, and exploded it into a creation filled with colour, imagination, and a currency giving us a reach way beyond our size.

✓ Their approach is modern.

✓ Their work is energetic.

✓ Their products appealing.

Well done and thank you Wetpaint.”

A. Mercouris
INDUSTRY: pharmaceuticals


“Just a note to say thank you for all the hard work with our recent Spring campaigns – we absolutely loved working with the team! I have worked with many creative agencies in the past and your team brings a fresh approach to all my projects.

What we loved the most about working with you guys, is the fact that we dealt with one person that directs traffic quickly and efficiently to the correct department, whether it be creative, copy or cost amendments! Yet, I have met most of the team face to face too and they are all experts in their fields!

Your turn-around time is very quick and that is one of the features of your agency that we value most!

Keep up the good work!”

Mirilene Swanepoel
Brand manager
INDUSTRY: Insurance


“It is with much enthusiasm that I am writing to recommend the services of Wetpaint as a creative advertising agency.

We have been using Wetpaint for all our digital, online, creative, above the line as well as below the line needs as a new entrant in the Short-Term Insurance arena, and we are more than satisfied with their services. They do excellent work, meet their deadlines and targets and are always prepared to go the extra mile for us.

We receive dedicated and personal service delivery from Wetpaint, and I am more than happy to recommend them to anyone that needs to contract with them.

Please feel free to contact me should you need any further recommendation.”

Yolanda Patiniotis​
Head of Marketing: ​Short-term Insurance​

SA Mint

“We collaborated with Wetpaint Advertising for the launch of our SA25 Commemorative Coin Range that was released to mark the 25th Anniversary of the South African Democracy. Our campaign’s objective was education and brand growth through event awareness, and additionally increase customer database and coin sales. The campaign utilised Video Content, Social Media, Search Engine Optimisation, and Paid Search among other digital marketing channels as strategised by Wetpaint.

Our campaign was diligently crafted from concept, strategy, artwork and media buying to implementation. The creative team continuously proposed and implemented new optimised ideas throughout the campaign journey that encouraged continuous engagement with our current and potential customers. All our campaign assets were new and dedicated specifically to the SA25 Campaign promotion and we garnered a total of:

885 181 social engagements
41 866 118 ads impressions
314 593 website visits
1 112 leads

Our allocated portfolio manager was always hands-on, available for reporting, and assisted with thoughtful and constructive feedback. What we enjoyed was a reciprocal partnership that saw both parties learn and benefit from each other. The campaign’s consistent performance throughout the period, showed that the designed strategy and selected channels were effective, well-co-ordinated and worked in sync to achieve our objectives and set goals in a highly competitive market.

The South African Mint is wholly-owned, and a subsidiary of the South African Reserve Bank (SARB), which is a public entity, and we have a certain approach to communication. Wetpaint Advertising’s professionalism and versatility proved to be a perfect fit for our products and brand, and a year later, we continue to enjoy results initiated by this campaign.

We remain so impressed by Wetpaint’s services that we decided to continue our relationship into other campaigns.

We confidently recommend Wetpaint Advertising’s integrated marketing solutions for brand growth.”

Christine Roux
Marketing Manager


“I have been working directly with Petra and her team at Wetpaint for more than a year. During this time our business has derived significant benefit as a result of their strategic inputs and operational execution of work related to our business objectives.

SADV is the second largest ISP for Vumatel in the informal market segment having acquired more than 40,000 customers in just 18 months. Wetpaint has been key to this success as they are our sole communications agency partner. We appointed Wetpaint after having worked with a previous agency who were not aligned to our strategic focus. The team at Wetpaint gave us very clear insight into the shortcomings of the digital assets and mapped out a strategy to turn the situation around. The plan was sensible and affordable. Wetpaint has delivered a new website, social media strategy and execution, and worked on several BTL briefs to support our activities in trade.

Furthermore, Petra takes a hand on approach to managing our account and provides great leadership to her team as they go about developing new solutions, and into the execution of these ideas. We also appreciate their quick turnaround on jobs and flexible working processes. What I truly appreciate about Petra is her interest in our growth and her ability to find opportunities with other role players in the industry which lead to mutual benefit.

In conclusion, we commend Petra and her team at Wetpaint in the work that they do to drive our business forward.”

Junaid Munshi
Managing Director


“The Steel and Engineering Industries Federation of Southern Africa procured Wetpaint Advertising to put together and implement a campaign for a niche market product. Wetpaint Advertising delivered a strategic and successful campaign that rendered a return on investment and a growth of sales in this niche product. Wetpaint Advertising has a professional approach and, as a current client, I would not hesitate to recommend this agency to any other potential client.”

Adelia Pimentel
Marketing & Communications


“Wetpaint helps us with the development and execution of our social media strategies and marketing, Google Ads management, billboards, magazines, and digital advertisements as well. Their exceptional work is now featured with us on multiple campaigns, both physical and digital, nationally.”

Mara Glennie
Founder | CEO​
INDUSTRY: Pharmaceutical


“Wetpaint has most recently been of great assistance in the re-launch of Herbal Iceman by providing us with support on a digital front. Wetpaint has been involved in developing and building our Herbal Iceman website and managing our SEO. The staff take great initiative in being creative and innovative with our brand by producing content that speaks to our customers. Their feedback across all social platforms helps us stay current with what our customers want.

Wetpaint has also been involved with managing the Facebook page and Website of other V-Tech products and through their expertise and insights we have been able to keep our existing consumer relationships and build new ones. Their knowledge of digital marketing has been beneficial to the development of our V-Tech brands.”

Dale Parrish
Chief Marketing Officer


Vuma logo

“Wetpaint has significantly improved our digital brand awareness, assisting with website development, launching new projects and campaigns, and taking our lead generation from strength to strength. Their team has increased our digital marketing performance to over 16% of overall sales numbers.”

Chelsea du Plessis​
HOD Sales Operations​
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