It’s been interesting to watch how we as humans are innately resistant to change – maybe because of the uncertainty change brings or mainly because the fireplace of our comfort zones is too cozy for us to leave our seats.
When you think of advertising powerhouses, your mind might wander to the bustling streets of New York or the chic avenues of Paris. But let’s talk about the underdog with the tenacity of a lion—the South African advertising agency. Bringing Africa to the World and the World to Africa is more than just a catchphrase; it’s a testament to the dynamic, vibrant, and incredibly effective approach we bring to the global advertising arena.
There’s an old saying in the advertising industry: “Everyone wants to be the general, but no one wants to be the soldier.” Let’s dive into that, shall we? Because, quite frankly, I’m tired of watching talented individuals self-destruct under the weight of their own egos.
We sit down with the experts from Wetpaint, a leading advertising agency, to dive deep into the world of sync licensing. Discover how Wetpaint navigates the complexities of sync licensing for adverts, film, and TV, and learn about their unique approach to integrating music into advertising campaigns.
Advertising this, advertising that, advertising here! Seems like impact is perceived as filling space, which makes it even harder for agencies with this mindset to adopt tech, they just haven’t figured out the tech ‘space’. Staying ahead of the curve requires more than just traditional marketing.
Read more on pages 18 and 19.
In the vast world of the internet, where user experience reigns supreme, it is remarkable to witness some websites exhibit practices that seem designed to repel rather than engage users. While the intention behind these techniques may have been well-meaning, their execution leaves much to be desired.