Welcome to advertising, where deadlines feel more urgent than heart surgery, and juniors are expected to hit the ground sprinting. Day one, you’re shown your desk, given logins, and there’s this wild expectation that you’ll spit out brilliance while mastering Chase, Adobe Suite, After Effects, and maybe some video editing on the side.
In the advertising industry, there’s an unspoken practice that many consider standard but, in reality, is a huge miss: simply translating an English campaign line into vernac (vernacular languages), to be more relatable, they say. Many creatives believe that by taking an English slogan and asking a black writer to translate it, they’ve struck gold, they’re one with the people. They think it shows inclusivity and cultural relevance. But here’s the kicker: it doesn’t.
In an industry where barriers are breaking and glass ceilings are shattering, Petra McCardle emerges as a symbol of empowerment and resilience. Her story is not just one of success in business but a testament to the strength and determination of women everywhere who dare to dream and strive for greatness.
It’s been interesting to watch how we as humans are innately resistant to change – maybe because of the uncertainty change brings or mainly because the fireplace of our comfort zones is too cozy for us to leave our seats.
When you think of advertising powerhouses, your mind might wander to the bustling streets of New York or the chic avenues of Paris. But let’s talk about the underdog with the tenacity of a lion—the South African advertising agency. Bringing Africa to the World and the World to Africa is more than just a catchphrase; it’s a testament to the dynamic, vibrant, and incredibly effective approach we bring to the global advertising arena.
There’s an old saying in the advertising industry: “Everyone wants to be the general, but no one wants to be the soldier.” Let’s dive into that, shall we? Because, quite frankly, I’m tired of watching talented individuals self-destruct under the weight of their own egos.