Transform Your Brand with South Africa’s Creative AgenciesCreative agencies serve as pivotal partners for businesses looking to make a significant impact in the market. South Africa’s creative agencies stand out as pioneers in innovation, blending local insights with global trends to craft compelling brand narratives.What Defines a Creative Agency?At its core, a...
Category: SOCIAL
Redefining South Africa’s Marketing Landscape: The Evolution of Creative AgenciesCreative agencies stand out as the artisans of brand storytelling and innovation, these agencies are sculpting the future of advertising with their ingenuity and vision.South Africa boasts a plethora of creative agencies, each with its own unique approach and portfolio of groundbreaking work....
Full-Service Digital Agencies and the Digital Landscape in South Africa
In recent years, South Africa has witnessed a dynamic evolution in its digital landscape, prompting businesses to seek the expertise of a full-service digital marketing and advertising agency. As technology continues to shape consumer behaviour, these agencies play a crucial role in navigating the...
Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South AfricaWorldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with their new online behaviours even post Covid-19. Having said that,...
On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending on how they responded to what they were faced with. Luckily for us,...
3 Points On Strategic Branding In Tough TimesTimes of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges.Short-term crisis response should not come at the expense of...
Building & Sustaining your brand in the time of coronavirus – and beyondWe’ve been saying it for years, but it bears repeating: the world moves fast.The first confirmed case of novel coronavirus was recorded in December 2019 on the other side of the world. Now, just four months later, the virus has swept the globe, upended life as we know it and left around 1-2 billion people...
You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is.You’ve probably also asked yourself, “What the heck does that even mean?”While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend, the power of storytelling has long been used to...
High quality content will win and those who lose will probably deserve to loseSo, about a month ago, Google launched a built-in ad-blocker for its browser, Chrome.Google Chrome, much like the Google search engine in its own industry, is the most dominant browser today, with a usage share that trumps Firefox, Internet Explorer and all of the others. Understandably then, many...
It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next.Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere of political turmoil and division in the US. Go...