| May 8, 2018 |
What is Brand Storytelling And Why Does It Matter?
You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is. You’ve probably also asked yourself, “What the heck does that even mean?” While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend,…
| April 5, 2018 |
4 Lessons You Can Learn From Facebook’s Recent Controversies
It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next. Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere…
| January 11, 2018 |
5 Tips For Making A Winning Marketing Plan
Welcome to 2018! It’s a new year, with new challenges, new possibilities and new opportunities. That means it’s also time for your business to develop and adopt a new marketing plan. Why not just recycle last year’s, you ask? After all, you’re still selling the same products or providing the same services to the same…
| December 11, 2017 |
5 Advertising And Marketing Trends Coming In 2018 – Wetpaint Looks Ahead
The most exciting thing about reaching the end of a year (aside from the prospect of some well-earned holiday downtime) is casting a predictive eye to the year ahead and considering all the challenges, possibilities and opportunities that await on the other side of December 31st. In keeping with that spirit, the Wetpaint team have…
| November 14, 2017 |
Building Brand Awareness In The Age Of Engagement
5 of the most powerful ways to let your potential consumers know you exist With the gathering, analysis and interpretation of data sitting at the top of the totem pole of modern marketing priorities, a hard-to-define concept like “brand awareness” can end up sounding like so much esoteric vagueness in the ears of those…
| October 11, 2017 |
Should Marketers Fear Being Replaced by Artificial Intelligence?
No. Bam! Question answered, article done. You’re welcome. Time for beer. That’s human efficiency for you. It’s probably also a factor that strongly contributes to the fear that we all have of the rise of the machines. We know that most of us are lazy sods, looking for corners to cut and reasons to go…
| August 8, 2017 |
Mayweather vs McGregor: 4 Content Marketing Lessons “The Money Fight” can Teach You
In case you hadn’t heard, boxing promoters are taking a page out of the professional wrestling guide to quality fights, and on August 26 boxing artiste, Floyd Mayweather will be standing across the squared circle from MMA braggart, Conor McGregor, to bring this much-ballyhooed “money fight” to screens around the world. You might be…
| July 14, 2017 |
10 Ways to Turn Your Employees into Powerhouse Brand Ambassadors
You must have heard it said that a brand’s employees are among its best ambassadors. If not, we’d like to take a moment to help you out from under your rock, and welcome you to 2017! Of course a brand’s employees are its greatest potential ambassadors! No one knows a company like the people…
| June 7, 2017 |
5 Ways to Take Your Digital Marketing to the Next Level With User-Generated Content
So, last month we told you that the future of digital marketing is going to belong to the consumer. We then went on to suggest that you encourage audience interaction with your brand, and promote the creation of user-generated content. We then ended the article, and gave you no insight, at all, as to how…