June 8, 2021

Advertising In 2021 And Beyond

Posted by:Strat Team

Advertising in South Africa has come a long way and undoubtedly left a mark in the minds and hearts of many. Sometimes you find yourself feeling nostalgic when walking down memory lane and remembering the ads you once loved, which you may never see again. Some of these have made us chuckle, left us warm…

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June 1, 2021

How to leverage Digital in 2021

Posted by:SEO Team

Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South Africa Worldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with their…

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May 25, 2021

The social media landscape: 2020 How it started? VS 2021 How it’s going?

Posted by:Social Team

On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending…

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Wetpaint Advertising Proud to be a Top Media Buying Partner!

Posted by:Strat Team

Here at Wetpaint Advertising, we realize it can be next to impossible to balance high impact media buying while bouncing back from a weak financial quarter. That’s where we can help! We’re a bold, fearless, and intentional branding firm that’s here to set you apart from your competitors and get your message loud and clear…

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April 7, 2020

Playing The Long Game

Posted by:Strat Team

3 Points On Strategic Branding In Tough Times Times of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges. Short-term…

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April 2, 2020

Posted by:Strat Team

The first thing to face up to, is that there might not be any going back to “business as usual”.

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June 4, 2018

The 5 Steepest Struggles In Content Marketing

Posted by:Strat Team

By now, you should know what content marketing is and how central it is to a well-executed modern marketing campaign. It isn’t a magic answer to your branding woes though, and engaging in effective content marketing means contending with the host of challenges that come with the territory. While content marketing isn’t easy, you can…

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May 8, 2018

What is Brand Storytelling And Why Does It Matter?

Posted by:Strat Team

You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is. You’ve probably also asked yourself, “What the heck does that even mean?” While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend,…

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April 5, 2018

4 Lessons You Can Learn From Facebook’s Recent Controversies

Posted by:Strat Team

It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next. Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere…

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Google Chrome’s Ad Blocker Is Nothing For Advertisers To Fear

Posted by:Strat Team

High quality content will win and those who lose will probably deserve to lose So, about a month ago, Google launched a built-in ad-blocker for its browser, Chrome. Google Chrome, much like the Google search engine in its own industry, is the most dominant browser today, with a usage share that trumps Firefox, Internet Explorer…

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