April 21, 2022

Wetpaint goes global, 30 fastest growing private companies to look out for in 2022

Posted by:Strat Team

Buckle up because we are about to take off. Barely halfway into the year yet another award! We are excited to announce our latest accomplishment and couldn’t be prouder of our tribe. Our team has worked hard to evolve into a force to be reckoned with and we are excited to see our efforts come…

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January 20, 2022

Third Time’s a Charm at Wetpaint

Posted by:Strat Team

A wise man once said, “First time lucky. The second time is a coincidence. But third time is hard work and fortune.” And we all know you can’t dispute any sentence that starts with “a study has shown” or “a wise man once said.” In 2021, Wetpaint proved that hard work indeed pays off, winning…

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December 14, 2021

Twenty Twenty Won!

Posted by:Strat Team

With just a few days left, it’s only fair to end off with a little bit of bragging, right? See what we did there? It seems like we’ve been on a winning streak. Receiving awards left and right, so we’ve truly earned the bragging rights. But on a serious note, we owe our success to…

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June 8, 2021

Advertising In 2021 And Beyond

Posted by:Strat Team

Advertising in South Africa has come a long way and undoubtedly left a mark in the minds and hearts of many. Sometimes you find yourself feeling nostalgic when walking down memory lane and remembering the ads you once loved, which you may never see again. Some of these have made us chuckle, left us warm…

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June 1, 2021

How to leverage Digital in 2021

Posted by:SEO Team

Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South Africa Worldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with their…

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May 25, 2021

The social media landscape: 2020 How it started? VS 2021 How it’s going?

Posted by:Social Team

On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending…

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Wetpaint Advertising Proud to be a Top Media Buying Partner!

Posted by:Strat Team

Here at Wetpaint Advertising, we realize it can be next to impossible to balance high impact media buying while bouncing back from a weak financial quarter. That’s where we can help! We’re a bold, fearless, and intentional branding firm that’s here to set you apart from your competitors and get your message loud and clear…

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April 7, 2020

Playing The Long Game

Posted by:Strat Team

3 Points On Strategic Branding In Tough Times Times of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges. Short-term…

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April 2, 2020

Posted by:Strat Team

The first thing to face up to, is that there might not be any going back to “business as usual”.

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June 4, 2018

The 5 Steepest Struggles In Content Marketing

Posted by:Strat Team

By now, you should know what content marketing is and how central it is to a well-executed modern marketing campaign. It isn’t a magic answer to your branding woes though, and engaging in effective content marketing means contending with the host of challenges that come with the territory. While content marketing isn’t easy, you can…

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