Tears

“TEARS Foundation is a leading service provider in assisting victims or rape and abuse, established 10+ years ago. (www.tears.co.za).

Our start up years were not easy! We had to establish every aspect of our operation from our service offering to our lifesaving protocols and operating structure. This included creating a marketing presence from a zero base and developing a strategy. During this difficult start up period, we were blessed to receive a pro-bono year of service from Wetpaint. They literally “held our hand” through the startup process, which was much needed as, although I, Mara Glennie, Founder & Chief Executive Officer, have a MBP (CL) and have been a member of the IoD for more than 20 years, at that time, I had never run an NGO, with no funding and their support, expertise and kind encouragement was both needed and heartening.

Ten years later we are a multi-award winning NPO Foundation and Wetpaint too is a multi-awardwinning agency. We approached Wetpaint to work with us again for paid services and were delighted when they agreed to work with us again. This time around we had a better understanding of what service we needed. We often found that other service providers available could not meet the high standards of service that we had found with Wetpaint, and we found they lacked that ‘spark’ that Wetpaint has.

Wetpaint is currently supporting us in various marketing strategies, helping us with the development and execution of our social media marketing, Google Ads management, billboards, magazines, and digital advertisements. Their exceptional work is now featured with us on multiple campaigns, both physical and digital, nationally.

It’s worth mentioning that their ability to understand from conceptualization and deliver to the market is exceptional.

We look forward to working with them for the future.”