SA Mint

“We collaborated with Wetpaint Advertising for the launch of our SA25 Commemorative Coin Range that was released to mark the 25th Anniversary of the South African Democracy. Our campaign’s objective was education and brand growth through event awareness, and additionally increase customer database and coin sales. The campaign utilised Video Content, Social Media, Search Engine Optimisation, and Paid Search among other digital marketing channels as strategised by Wetpaint.

Our campaign was diligently crafted from concept, strategy, artwork and media buying to implementation. The creative team continuously proposed and implemented new optimised ideas throughout the campaign journey that encouraged continuous engagement with our current and potential customers. All our campaign assets were new and dedicated specifically to the SA25 Campaign promotion and we garnered a total of:

885 181 social engagements
41 866 118 ads impressions
314 593 website visits
1 112 leads

Our allocated portfolio manager was always hands-on, available for reporting, and assisted with thoughtful and constructive feedback. What we enjoyed was a reciprocal partnership that saw both parties learn and benefit from each other. The campaign’s consistent performance throughout the period, showed that the designed strategy and selected channels were effective, well-co-ordinated and worked in sync to achieve our objectives and set goals in a highly competitive market.

The South African Mint is wholly-owned, and a subsidiary of the South African Reserve Bank (SARB), which is a public entity, and we have a certain approach to communication. Wetpaint Advertising’s professionalism and versatility proved to be a perfect fit for our products and brand, and a year later, we continue to enjoy results initiated by this campaign.

We remain so impressed by Wetpaint’s services that we decided to continue our relationship into other campaigns.

We confidently recommend Wetpaint Advertising’s integrated marketing solutions for brand growth.”