The types of strategies we offer at Wetpaint

  1. Social Media Marketing Strategy – Having social media pages for your business is a must-have. Posting on your social media pages is easy, but posting content that is engaging and drives sales is a challenge for many. Wetpaint researches, develops, and executes the best social media marketing strategies to suit your business and the audience you wish to attract.
  2. Advertising Strategy – Making sure your brand is top of mind is essential to building a strong brand presence. Unleash the true potential of your brand with Wetpaint’s revolutionary advertising strategies that put your brand right where your consumers are.
  3. Brand Strategy – Building a brand isn’t simple. It requires a strong strategic platform that aligns with your goals and vision. Finding the perfect match between your brand and your consumers is just as vital. Let us craft a fitting brand strategy for your brand. Perfect for today, and the future.
  4. Digital Strategy – With the sea of options and platforms, it may be challenging to navigate the digital world. Let’s help you answer the following crucial questions. Which platforms are relevant for my business? Which tactics are best to gain the required visibility and results?

Brand & Identity Strategy

A thorough brand health analysis enables us to develop holistic brand strategies that deliver on all brand equity metrics: Awareness, experience & usage, and brand image. Enjoy a sustainable competitive advantage and differentiate yourself from the crowd. Whether you’re B2B or B2C, let us help you define rules and guidelines on how, what, where, when and to whom you communicate your brand messages.

Marketing & Advertising Strategy

Let us help you craft the best way to communicate what you stand for, what makes you different, and why your customers should spend their hard-earned bucks on your products or services. Our strategies fit hand in glove and align with your overall business objectives with a keen focus on achieving a meaningful ROI for your brand.

Media Strategy

There are a million ways to speak to your customers. What matters is whether you’re speaking to them through the ideal channels, at the right time, and in a manner that resonates in order to drive meaningful action. A perfect blend of clear goals, research, and choosing the appropriate media to achieve your desired outcome.

Stakeholder Interviews

We know what’s at stake. Stakeholder interviews help form a solid foundation for any project by sourcing valuable insights that guide business goals, technical constraints, and optimising usability bottlenecks. Ultimately, to craft the ideal user experience (UX).

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Innovation Workshops

The difference between a good idea and a great idea is how well you map the journey of all your customer segments. Finding solid ideas for innovations and developing initial concepts. Unearthing real solutions to real problems.

Communication Planning

There is a single goal for all effective communication. Ensuring that the person on the other side of the conversation understands exactly what you’re saying, when you say it. This requires an understanding of who you’re speaking to, when to speak to them, the objective of the message, and how best to get the message across.

Search Engine Marketing Strategy (SEO+SEM)

They say that the best place to hide anything is on the second page of Google. The first place your customers go to research products and services is Google. We make sure that your customers can find you when they are looking for your offerings.

Competitive Audit

Leveraging your competitor’s strengths and weaknesses is key to gaining market share. It’s a great way to build knowledge around your business. Understanding who your competitors are, what they say about themselves, and how you can strategically position yourself for differentiation.

Content Strategy

Are you content with your content? Fact is, it’s not just about pumping out content. It’s about adding value to your customers and showcasing insightful synergies your target market can relate to, and ultimately, conversion into sales.

Editorial Planning

It’s not only about what you say, but when you say it. Timing and relevance have never been more crucial, especially in the increasingly noisy media landscape. An impactful strategy includes the right content themes, topics, channels, and goals. Providing publicity to solidify industry authority and building brand awareness.

Strategic Consulting

Knowing where you want to go is easy. Finding the best path to get there is the tricky part. Sometimes it’s challenging to get the ideal strategic perspective with a view from the inside, out. Leverage the power of our team’s considerable industry knowledge and gain an objective view from the outside, in.

Social Media Strategy

The thing about social media is that it’s social. It’s not as simple as posting tweets, liking pictures on Instagram, tagging friends on Facebook and commenting “great insight” on LinkedIn. There needs to be a well thought out plan for what you’re publishing, guided by your objectives and creating a connection with your target audience.

CRM Strategy

It takes days to gain a new customer. But we’re all “1-star” review away from losing them. It only takes minutes. Putting measures to ensure that all your new and existing clientele have a seamless experience in their interactions with your business is key to your success in the digital economy.

Mobile Strategy

As our phones get smarter, so do we. The modern customer’s ultimate priority is convenience. A path of least resistance. Being able to access your business through mobile affords your customers the convenience to interact with you from anywhere, at any time.

Activations & Exhibitions

Let us help you initiate the relationship between your brand and the target market through experiential activations or exhibitions that motivate customers to engage with your brand. Allow your consumers to visualize how your brand will fit into their lifestyles through an immersive experience.

Sponsorship Management

We’ll help you identify and manage projects that are relevant to your brand’s mission and ensure coherence to your goals. Build customer loyalty, differentiate from your competitors, and ensure top of mind awareness.

Print Production

We provide oversight of the delivery of all your printed materials with the creative we produce and layout according to your brand’s communication requirements. Ensuring quality delivery throughout the entire process.

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