The COVID-19 pandemic necessitated Allan Gray’s inaugural virtual Annual Investment Summit. Our challenge was to ensure existing investors’ participation while maintaining the in-person summit experience. We orchestrated a cutting-edge live-streamed webinar, attracting over 3000 virtual attendees and trending as the top topic in October 2021.
Services: Creative & Content | Digital & Tech | Management & ROI
01. The Challenge
The COVID-19 pandemic profoundly affected various aspects of life, with physical distancing arguably having the most significant impact. Allan Gray, a dominant heavyweight in the financial industry, entrusted us with the task of coordinating their inaugural virtual Annual Investment Summit amidst the pandemic. The event focused on financial and economic issues and featured investment experts, best-selling authors, and future-focused thought leaders from around the world. All people who dominate in their respective fields.
The challenge was to ensure the participation of all their existing investors in the virtual summit while maintaining the sense of in-person attendance characteristic of previous summits.
02. The Approach
With the collaboration of world-class DOPs, vision mixers, top tech experts, and stage designers, we orchestrated an unparalleled state-of-the-art live-streamed webinar, meticulously customised for each topic. Leveraging real-time green screen technology, we seamlessly bridged the virtual attendance gap, immersing investors in the studio experience.
03. The Results
- Over 3000 investors attended virtually, marking an unprecedented achievement.
- We successfully produced the largest live-streamed investment webinar ever to emerge from South Africa at that time.
- The Allan Gray Investment Summit trended as the top topic for the first week of October 2021.