You already know that we here at Wetpaint love integrated marketing and that we have a vested interest – being an integrated marketing boutique, and all – in convincing you to love it too. And, honestly, putting the hard sell aside, you should. Seriously.Utilising integrated communications is the most comprehensive method of making sure that your brand’s message reaches its...
Tag: Tech
Will Your Brand Be Heard Without Integrated Communications?It should come as no surprise to our clients or to anyone who follows our blog with any regularity that here at Wetpaint, we’re quite enamoured with integrated marketing – and for good reason.In our view, if you’re doing anything less in 2017 than engaging in a comprehensive, cross-channel campaign and taking advantage of...
From Strategy To Integration, It’s A War Out ThereWhen you’re working on the strategy for a campaign that is intended to achieve industry (or even world) domination for your client, by reaching the appropriate targets, it can feel like you’re preparing for war rather than marketing activities.As it turns out, the two contrasting fields of promotion and warfare have a surprising...
6 Ways To Find Love For Your Brand This YearIt’s Valentine’s Day again, and love is in the air!Or maybe it’s just the heat and we’re an overly romantic bunch, but either way we thought it’d be nice to mark the occasion with a bit of love-themed branding advice. After all, whether it’s with your audience, or the apple of your eye, all relationships are built on comparable...
Online marketing wisdom has long held that any business that is serious about its internet presence has to have itself a business blog. Whether it is on your own site, or links to your site from a third-party domain, having a blog has become something of a must for the successful business owner.And that’s easy enough for us, the advertising agency, to tell you, but it’s not always...
Oi! You! Pay attention! Pay attention, and give us a ‘like’.Did it work? Are you paying attention? Yes?Did you hit ‘like’ or ‘share’?Have you engaged this content in any other way?Reading it does not count as engagement, by the way. No one cares if you read this. What we want is trackable engagement. We already know you’re probably not going to get past the first paragraph or two,...
It’s not uncommon in the industry to hear “SEO cowboy” bandied about as a term of derision for irresponsible Search Engine Optimizers. The descriptor is meant to imply a professional habit of recklessness but the thing is, we’ve watched The Good, The Bad And The Ugly about a thousand times, and let’s be honest – cowboys are awesome.Calling someone ‘cowboy’ as if it was a bad thing...
I hope that nobody minds if I hijack this platform for my disgruntled musings over some recent annoying experiences with online retail in South Africa.More than that, though, I hope that at least a couple of business owners stumble upon this diatribe, and take a moment to consider whether or not their website is actually worth the nominal expense of its domain registration.Just to...
Last week, billionaire businessman, and presumptive Republican nominee, Donald Trump officially became his party’s choice in the American presidential race.From the moment of his announced entry into the elections last year, Trump’s underdog success has baffled the predictions of political pundits, but marketers and advertisers should have seen this coming from a mile away.Voters,...