A wise man once said, “First time lucky. The second time is a coincidence. But third time is hard work and fortune.” And we all know you can’t dispute any sentence that starts with “a study has shown” or “a wise man once said.” In 2021, Wetpaint proved that hard work indeed pays off, winning three awards, the most recent being the Integrated Agency of the Year at the Corporate...

With just a few days left, it’s only fair to end off with a little bit of bragging, right? See what we did there? It seems like we’ve been on a winning streak. Receiving awards left and right, so we’ve truly earned the bragging rights. But on a serious note, we owe our success to our truly inspired team with that Ford kind of focus. The energy in the office is always as bubbly as a...

Advertising in South Africa has come a long way and undoubtedly left a mark in the minds and hearts of many. Sometimes you find yourself feeling nostalgic when walking down memory lane and remembering the ads you once loved, which you may never see again. Some of these have made us chuckle, left us warm and fuzzy inside, not forgetting those that have missed the mark or come across...

Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South AfricaWorldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with their new online behaviours even post Covid-19. Having said that,...

On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending on how they responded to what they were faced with. Luckily for us,...

Here at Wetpaint Advertising, we realize it can be next to impossible to balance high impact media buying while bouncing back from a weak financial quarter. That’s where we can help! We’re a bold, fearless, and intentional branding firm that’s here to set you apart from your competitors and get your message loud and clear to all of your target audiences. We work across several...

3 Points On Strategic Branding In Tough TimesTimes of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges.Short-term crisis response should not come at the expense of...

Building & Sustaining your brand in the time of coronavirus – and beyondWe’ve been saying it for years, but it bears repeating: the world moves fast.The first confirmed case of novel coronavirus was recorded in December 2019 on the other side of the world. Now, just four months later, the virus has swept the globe, upended life as we know it and left around 1-2 billion people...

By now, you should know what content marketing is and how central it is to a well-executed modern marketing campaign. It isn’t a magic answer to your branding woes though, and engaging in effective content marketing means contending with the host of challenges that come with the territory. While content marketing isn’t easy, you can only prepare for the uphill battle that awaits...

You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is.You’ve probably also asked yourself, “What the heck does that even mean?”While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend, the power of storytelling has long been used to...