Born as a skincare brand in 1973, Avroy Shlain provided the South African market a local range of high-quality products. The guiding principle of the brand’s founders, Avroy and Beryl Shlain, was one of positivity and empowerment – uplifting their customers with a positive self-image. Over time, we added more ranges to our product offering, including makeup, body care, hair care and fragrances – each aimed at enhancing natural beauty and building a positive self-image.
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