Monthly Archives: May 2018

What is Brand Storytelling And Why Does It Matter?

Posted by:Strat Team

You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is. You’ve probably also asked yourself, “What the heck does that even mean?” While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend,…

The Brand Mechanics
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