Design brief

Sony

Sony is a well-known brand in the market, for the Business Product range. That recognition comes from an appreciation of the product’s inherent quality rather than extensive marketing campaigns which the client had not pursued in some years. However, with a new range of Video Conferencing, medical printers and surveillance cameras that deserved that extra boost In the market place, Sony asked us to give a fresh lick of Wetpaint.

Our team developed a fantastic online campaign which we drove consumers using PPC online methodologies to the consumer website for further info. Additionally the campaign was strongly supported by a print campaign that cleverly utilised space and early booking deadlines to deliver a high frequency at a low cost.

Dealers and retailers across the country experienced a phenomenal response for enquiries via the website.

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