Design brief

Rocla — Space Theme

Concrete. It’s not a very creative product. But when you are experts like Rocla in the field of pre-cast concrete you can be creative enough to create a canoe out of this durable and ubiquitous material. That’s why they needed an advertising agency capable of making concrete look awesome… so they came to Wetpaint!

Our team knew one thing, that Rocla had the ability to take concrete further and so we imagined them taking it further than anyone had before… the outer reaches of the infinite cosmos, the milky way and beyond!!

Featured in prominent engineering journals, websites and industry publications across the country this campaign garnered recognition wherever it was printed and soon the phones began to ring with more and more enquiries into the company᾿s services.

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