Design brief

QuickBooks — Multiple Product Campaign

Easybiz offers a product that caters for any sized business depending on the package or upgrade you choose of their class leading accounting software. However with tight budgets and small margins for error they required an approach that got the right message to the right consumer, delivering a particular product message depending on the need or preference of the potential viewer.

Our team created unique looking and sounding adverts for the warehouse manager, financial executive and IT expert all of whom are considered to be prime decision makers by the client. Our team ensured that each advert still carried the same look and feel as the others in the range and always pushed the consumer towards a dedicated micro-site for more information.

These were placed in a number of magazines around the country as well as being featured prominently online. Awareness of the accounting software grew phenomenally and the client has reported a great quarter as a result.

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