Our client's Canvas

Wetpaint often recommends what we call an integrated campaign. What is that and what do we mean by integration? We use a two tiered media approach which Integrates several media types in manner that promotes interaction between the consumer and all of the elements. The media types are not always the same, but what is essential is that they all work together.

It is important for any brand to touch on their specific consumer during several stages of their daily activities, building not only the credibility of the brand, but amplifying the reach and impact of your advertising. This can prove very expensive, especially when using traditional media such as Radio or Television.

This is where the second tier of advertising comes in. Made up of the online component of the campaign, these are the elements which allow consumers to interact, to start dialogue and for you to do the same with them. These activities always feature a push to a website that acts as a sales funnel, collecting data and providing that information to the client, giving them real time feedback and analyses of their marketing spend.

By combining our creative excellence as well as our strategic knowledge, these integrated campaigns drive not only advertising outward to the consumer, but marketing analyses and advice back to the client, straight from the consumers mouth. It’s this kind of fresh thinking that works for our clients. Isn’t it time you asked us how we can put it to work for you?