Design brief

Phillips Air-fryer Launch

A classic white product taken to market by one of world’s most reputable brands — Phillips. With an endorsement from a local celebrity and a strategic partnership with Clicks in place, our team went to shout from the hilltops as well as POS material, leaflets, specialised plinths and exciting stickers promoting the product in-store.

The overall ambience created by the attractive promotion clearly drew the attention of shoppers and sales exceeded a demanding target within the first 2 months.

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