Freshly painted
Sunbird Hotel Group
Malawi is an incredible destination for both Business and Pleasure, but it has become somewhat of a hidden jewel since the opening of South Africa to the world in 1994. Sunbird Hotel Group is the premiere operator within the area and have seen a steady decline in international revenue over the past decade. Confronted with political and economic changes at home, Sunbird required a marketing partner who not only understood the travel and hospitality industries, but had reach into global markets as well.
Wetpaint Advertising was approached as one of several agencies targeted by the group in South Africa. Tasked with taking a relatively small budget and creating a communication plan that generated great reach with longevity, our team got to work right away. After touring the country for a week, our team aligned itself and its thinking with that of each of the individual hotels as well as that of the central management team.
We then applied a little Wetpaint, some fresh thinking that worked, and got working on a campaign that would reach as far as Brazil and Japan. Utilizing several different traditional media as well as an integrated online and CRM campaign, our strategy provided a comprehensive solution to several difficult problems. Following a lengthy presentation of over three hours, our team finally convinced Sunbird that we had what it takes to get the job done.