Design brief

Epson Projector: Home Theatre Campaign

Epson is a well-known brand in the market, but that recognition comes from an appreciation of the products inherent quality rather than extensive marketing campaigns which the client had not pursued in some years. However, with a new range of home theatre projectors that deserved that extra boost in the market place, Epson approached an agency with a reputation for fresh thinking, budget cutting methods and impeccable quality. They approached Wetpaint.

Our team developed a fantastic new micro-site and Facebook platform to which we drove consumers using PPC online methodologies. Additionally the campaign was strongly supported by a print campaign that cleverly utilised space and early booking deadlines to deliver a high frequency at a low cost.

Our online competition drove over 2 million people to the site in little over 2 months. Dealers and retailers across the country experienced a phenomenal response for enquiries via the website with such an uptake that the follow up campaign will start next month with a new range of products and an exciting new creative concept!

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