Brand management

Strategic Brand Management is a new school of thought emerging with the development of new business strategies that compete in an altogether more complicated and cluttered environment than has ever been experienced before. Essentially strategic brand management infers the strategic rolling out of marketing actions that ensures that no action occurs within a vacuum and that all marketing essentially ties in, providing a unified brand experience for your company’s customers.

“good brand management = positioning your brand wisely”

In the same way that our Graphic Design, Production, Copywriting and Media planning departments work together to form a cohesive advertising campaign, so to do our marketing strategies, linking your brand through various media, but always projecting the same core marketing message. By ensuring the physical application of brand identity across visual identity carriers in a standard format — colour, size, font, placement will help aid recognition, protect the brand, promote the image and create consistency to make it memorable.

“good brand management = understanding and developing perceptions”

By creating brand differentiates from your competitors and an emotional tie to the consumer we ensure success, as a product’s superiority is in itself no longer sufficient to guarantee its success.

“good brand management = communicating to the right market”

Extension marketing or product brand management is another focus of the Integrated Marketing Strategy offered by Wetpaint Advertising. This refers to a new product being launched under the umbrella of an existing or established brand. This requires an especially delicate approach which understands the synergy between new products and the existing brand, ensuring that both elements are supported and not eclipsed by the other. Wetpaint conducts extensive market research in order to determine the current perceptions of a brand, taking actions to amplify good perceptions, or shifting focus to dispel bad perceptions. This is done in an ongoing manner in order to keep a finger on the pulse of your market, and to provide swift response to any threats to the good perception of your brand.

“good brand management = adapting to market conditions”

Call us now to find out more about brand management and marketing on 011 706 2720 or click here for one of our Directors to contact you.